Our Team

The mum that made it possible.

Fernanda Vasconcelos

Fernanda founded Nolita in 2019,

With a MBA (Porto Business School) and a course in Digital Marketing (General Assembly, London), her career took many twists and turns. She worked for renowned companies (namely in the eCommerce team of the main Portuguese retailer), was the Marketing Director of a group of 7 digital companies, and when she felt that she wasn't challenging herself enough, she risked everything and dedicated herself full time to a dream: bringing together two of her passions... healthy food and digital.

In 2020, after the launch of Nolita, Fernanda was one of the 10 Portuguese women selected to participate in the first edition of EWA - Empowering Women in Agrifood, launched by EIT Food and managed in Portugal by BGI - Building Global Innovators.

In this program, she had the opportunity to choose her mentor, Olga Matias, at the time responsible for innovation in the Mendes Gonçalves group. Olga was an inspiration and precious help in creating the new range of Nolita products launched in 2021, suggesting very interesting new ingredients, such as acorns, lupins, Portuguese fruits

At this moment Fernanda dreams of exporting the brand to bring the joy and all the benefits of delicious healthy food to other countries.

Educare School